What the market has been waiting for…
Innovative software, fully integrated with a simple but powerful methodology,
helping organizations to drive revenue now and into the future.
What is STRUCTURED CRM?
STRUCTURED CRM is innovative CRM software that includes three core components;
a) Traditional CRM, b) STRUCTURE, and c) Structure Enablement Features. Each component works in concert, performing a critical role in enabling maximum value to be derived by the organization’s using them.
ItaQuod is innovative, Structured CRM software, and as such, provides clarity for:
all while providing innovative features making it EASY to CAPTURE, COLLABORATE on and CONSUME the requisite information for one lead, one opportunity or for analysis across a group of leads/opportunities using any demographic filtering combination you desire.
Want to know more?
In this 8 minute interview segment, ItaQuod CEO, Bill Vergantino explains “Structured CRM” and shares his views on the differences between “Structured CRM” and Traditional CRM, along with how organizations and individual users will benefit greatly from this innovative approach to acquiring and retaining customers.
Structured CRM software
for each step of the Go-To-Market Lifecycle
STRUCTURED CRM for
STRUCTURED CRM for
STRUCTURED CRM for
(Leverage IQ information to Validate or Evolve Strategy)
Going to market with the right strategy, the right messages, the right products, the right partnership etc. is not a once and done decision. The data you had available to you today to make your decisions will change in five minutes, tomorrow, next month, next quarter, and so on. Your competition will change, their offerings will change, your prospects needs will change, analysts will put ideas in the head of your prospects for what they should expect.
As such, going to market requires a lifecycle approach and an empowerment through a common process, common language and flow of information needed to both close revenue and align and equip the entire team for ongoing success. There are three primary strategic aspects to running an organization that is navigating the lifecycle with an intent to effectively and efficiently acquire customers, retain customers and learn why they are or are not acquiring and retaining customers.
THREE COMPONENTS OF THE LIFECYCLE
A methodical, information rich process by which an organization’s leadership defines in a crystal clear manner, what the Identity of the organization is to be to the outside world, and a description of who their Ideal Customer Prospect (ICP) target market will be. Once communicated to the organization, the leadership team needs to be empowered – AT ANY TIME – with the information needed to either validate or evolve the organization’s identity and target customer.
Based upon a clear understanding of the organization’s identity and or target customer(s) provided from organizational leadership, departmental alignment ensures that all employee activities and spending across departments (sales, marketing, products, services, partnerships) are coordinated (timing & purpose) for maximum production related to acquiring and retaining customers within the defined ideal customer profile market segment.
A sales organization will be most effective when they are both properly prepared to sell and when they execute in a manner that produces value for the business. Preparation comes when salespeople understand their ideal target prospect, what dynamics will be encountered when they engage one, and when equipped with messaging, solutions and partnership to help them win business. They are most valuable to an organization when activity levels are high and when gathering ONLY the most compelling information needed to either drive revenue now OR provide the rest of the organization the understanding needed to evolve strategy, messaging, lead generation, product and services planning and partnerships so they can drive revenue more effectively in the future.
IT’S TIME FOR
SIMPLE & POWERFUL
Today, organizations do what they can with the two best options available to them
which are to train reps on a selling methodology and to implement CRM.
So What? (aka ItaQuod)
Everyone needs market related information gathered from leads and prospects to perform their role for an organization…sales to close deals, marketing to create compelling messaging and generate productive leads, product and services teams building compelling solutions, strategic alliances to fill solution gaps and find productive distribution channels, and the leadership team who needs to continuously validate and evolve organizational strategy and align all team members.
If the right data related to leads and opportunities isn’t being captured, or it is being captured in an inconsistent manner or it is being captured but is buried in a note somewhere in a sales reps briefcase or deep in a CRM activity somewhere, then money and time is being wasted because everyone in your organization that depends upon an awareness of the changing market dynamics to do their job…will be doing so in an uninformed way.
How are Organization’s Struggling with this Now?
Tired of inconsistent sales data capture, data that leaves with the reps, data that is buried deep in some remote CRM note, and an inability to summarize data across leads or opportunities?
So Were We…
Today, organizations do what they can with the two best options available to them which are to train reps on a selling methodology and to implement CRM.
So what’s the problem?
CRM systems provide no structure, no consistency of data capture and no easy way to find, assess and communicate around data captured. They are either too simple or too complex, but always require customizations and require you to determine what, how and where information will be captured. The result is that everyone from sales managers, to marketing teams, to product management, to executives either scour around the CRM system searching for a nugget of value or waste sales people’s time with repetitive and frequent inquiries or simply sit in on a multitude of pipeline review sessions…isn’t there a better use of your time?
Sales Methodologies on the other hand promote a common process and sales language approach to selling and train reps on what information to gather in order to move deals forward, however, they usually are overkill and require a ton of meaningless information, that no one will ever see or use, to be captured in a proprietary format not easily leveraged by anyone. At the same time, the harsh reality is that the moment the trainer walks out, so does the ongoing reinforcement and policing of key concepts.
When organizations attempt to configure the sales methodology they’ve been trained on into their the CRM system they’ve purchased, they realize the tremendous overhead to creating and maintaining a customized CRM system while also realizing the limitations given the software was not built or designed with the methodology in mind.
What the market has been waiting for… STRUCTURED CRM
ItaQuod – innovative software, fully integrated with a simple but powerful methodology, helping organizations to drive revenue now and into the future.
REMEMBER THE SCREECHING SOUND AND LOAD TIMES FOR THE ORIGINAL INTERNET DIAL UP?
WHEN EVERYTHING ELSE IN LIFE IS SIMPLER…ISN’T 24 YEARS ENOUGH?